American Apparel has also become synonymous with the New York 'hipster' movement. Hipsters are the latest development in youth culture. They are young, good-looking graduates who work in a non-specific creative field, and dedicate themselves to the business of being as directional and cutting edge as they can be.
Its aesthetic is flourishing in the UK, too. In 2007, it became the basis for the signature look of the extremely fashionable brigade: St Martins art students and Hoxton-dwelling creatives.
I guess it's funny because it's true..